Last week, the telenovela - which airs at 9 p.m. 20, the show has averaged 5.7 million total viewers. Since its June 1 debut, “Soy tu duena” has averaged 5.4 million total viewers, as well as 3 million in the adults 18-49 demo. This is a wonderful example of all the things a telenovela can be.” “And it receives a tremendous following on so many fronts, adults and viewers of all ages. “The genre remains a force of nature,” said Univision Networks prexy Cesar Conde.
SOY TU DUENA SERIES
That means more young adults have tuned in to see it than shows including “Hawaii Five-0,” “Law and Order: Los Angeles,” “ No Ordinary Family” and “The Event.”īut “Soy tu duena” also beats out veteran series like “The Good Wife,” “The Amazing Race,” “The Mentalist,” “Castle,” “Parenthood,” “The Biggest Loser,” “Chuck,” “Fringe” and all of the CW fare in the demo as well. Notably, “Soy tu duena” - which means “I’m Your Owner” but is translated into English for marketing and possible remake purposes as “A Woman of Steel” - is delivering more adults 18-34 viewers than any new English-language drama on the nets. Univision’s surge in young adult viewers is a sign of the nation’s rapidly expanding Latino population, and network execs happily see it as a harbinger of growth trends to come. The telenovela is a big part of the double-digit ratings growth Univision has seen this year, in sharp contrast to the perf of the Big Four English-lingo nets.
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